Published by mxstermind · 2026-06-09 · 7 min
From chat to scored leads
Open /app/employees, pick the Marketer role, and the thread greets you with venture context. Describe your ICP in plain language — Marketer clarifies geography, role, and company size before burning credits.
Search runs over SSE: a plan card, progress stepper, then LeadForgeLeadCard components slide in with score rings, copy-email actions, and glow on the first result. celebrateOnce fires first-lead — toast, moment, optional content draft chip.
Campaigns persist in Supabase. History lives at /app/employees/leadforge/[id]. CSV export via API. Credits debit server-side per search — 500 on signup.
Into the CRM, not a spreadsheet
Qualified leads push to deals and clients under your active venture. Sequences enroll contacts for Gmail or Resend outbound. Deal health scoring flags stale opportunities on Command.
Drag a deal to Won and MomentModal opens — share to X, LinkedIn, copy OG card, journal entry, community post. The growth loop closes inside one product.
External APIs (Apollo, Serper, Apify) deepen search when keys are set. Without them, gather chain degrades gracefully — still usable, less coverage.
One console. Your entire operation.
Credits and stamina
LeadForge credits and role stamina are related but separate meters. Opening Marketer costs stamina; search debits credits. TopUp modal and Stripe packs refill both when billing is live.
Legacy tools.mxstermind.com and /app/tools URLs redirect to AI Chat. One console, one pipeline.
Questions people ask AI about this topic
Where is LeadForge in mxstermind?
Inside the Marketer role at /app/employees?role=marketer — not a standalone tools subdomain.
How many free credits do I get?
500 LeadForge credits on registration, tracked in the credits table per user.
Can LeadForge send email sequences?
Yes — email_sequences enroll leads. Gmail OAuth sends from your inbox; Resend is the fallback when Gmail is not connected.
What channels does LeadForge search?
Multi-channel gather via Apollo, Serper, Google CSE, and Apify depending on configured API keys.